Qoneqt at Mood Indigo - The Helium Balloon Takeover

Asia’s biggest college fest, Mood Indigo, was the perfect playground for Qoneqt to make waves, with over 3,000-6,000 students attending across three days. The goal? A marketing activation that was cheap, easy to execute, and designed to trigger FOMO while driving massive user-generated content (UGC).

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The Idea: The Qoneqt Helium Balloon Takeover

Instead of just another booth giveaway, we made sure Qoneqt’s presence was impossible to ignore. Floating helium balloons, each with a Qoneqt-branded bracelet attached, became the ultimate festival must-have. The catch? To claim one, attendees had to tweet about it—instantly turning each balloon into a mobile billboard for Qoneqt.

We planned for 1,500 balloons across three days. They were gone on Day 1. The demand was insane, so we doubled down and brought in another 3,000 balloons for the remaining two days. By the end, the entire festival was flooded with floating Qoneqt branding.

Bonus: When Mumbai Indians Took Notes

A surprise twist? The Mumbai Indians (yes, the IPL team) had a booth at the fest. Their brand manager saw what we pulled off and straight-up copied the idea on Day 2. We’ll take that as validation.

The Impact:

• 4,500+ balloons distributed
• Thousands of organic tweets and UGC posts
• Qoneqt became the most visually dominant brand at Mood Indigo
• Delivered high-energy Vox Pop videos and a cinematic aftermovie to cap it off

This wasn’t just a marketing activation—it was a full-scale festival takeover.