How We Turned Helium Balloons into a Berachain Frenzy at Liquidity Day

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Bangalore. India Blockchain Week. December 9, 2024. Berachain's Liquidity Day was set to be one of the most anticipated events of the week, and we knew we had to make some noise. But not just any noise—something that would turn heads, create FOMO, and make sure Berachain's presence wasn't just noticed but felt across the entire ETHIndia scene.

Berachain has a reputation for being wildly unique and refreshingly creative — a brand that doesn't do things the usual way. So when they gave us the green light to come up with something “eye-catching and unforgettable,” we knew we had to go beyond just banners and booth setups.

The Idea: The Floating Hype Machine

Enter The Bera Balloon. Not just any helium balloon—this was a floating beacon of FOMO. Tethered to a wristband with a QR code, it did more than just look cool. To get one, people had to scan the QR, instantly joining the Berachain India community. Simple. Effective. Viral.

These weren't just decorations; they became walking, floating ads, following attendees wherever they went—even outside Liquidity Day. The result? People at other events saw them, asked about them, and suddenly, Berachain's branding was all over the city.

The Execution

  • UGC Goldmine: Everyone who grabbed a balloon posted about it, flooding socials with Berachain content.
  • Max Visibility: Unlike stickers or merch that get tucked away, this thing was literally in the air, visible from across the venue.
  • FOMO Engine: As attendees took them to other events, the mystery grew—“Where do I get one?”
  • Community Growth: The QR code did its job, driving hundreds of new members straight into Berachain's ecosystem.

Bonus: Capturing the Moment

We didn't just stop at the activation. We also produced:
🎥 An Aftermovie capturing the energy of Liquidity Day.
🎤 Vox Pops featuring projects building on Berachain.

The Outcome?

Let's just say Berachain stole the spotlight. People loved the balloons, the execution, and the buzz it created. Even after the event, the branding stayed — on social media, at other conferences, and in the minds of attendees.

Cheap, high-impact, and effortlessly viral — the way good guerrilla marketing should be.