🚗 Wheels Onchain - The Base Mobile

ETH India week was madness—countless side events, meetups, and parties scattered all over Bengaluru. If you’ve been to one of these blockchain weeks, you know the real struggle isn’t just networking—it’s getting from one event to another without losing your mind (or your Uber fare).

That's when we at The Unpaid Company, along with 2:47PM Studio, — a campaign that was part marketing stunt, part public service: Wheels Onchain - The Base Mobile.

We rented a fleet of cars, wrapped them in Base’s signature blue, and stationed them at ETH India’s busiest hotspots. The best part? Anyone could hitch a free ride — but there was a catch. To claim a seat, they had to post a tweet about their ride. Simple, effective, and pure UGC gold.

It wasn’t just about branding — it was about utility meets virality. The cars became moving billboards, FOMO machines on wheels, and the go-to ride for degens trying to hop from one event to another. ETH India attendees weren’t just noticing the campaign; they were actively participating in it.

The result? Bangalore’s crypto crowd was buzzing about Base — not just online, but IRL. Tweets flooded in, conversations started, and the Base Mobile became an icon of ETH India week. A campaign that wasn’t just seen—it was experienced.